But those cars won’t come to Singapore. It’s part of the company’s Asian expansion to understand customers, which includes a permanent R&D base in China
Stuttgart, Germany – Porsche has announced an expansion into what is expected, and already is, its most important market in the world: Asia.
The German sports car company yesterday announced a new, permanent research and development facility for what is its single biggest market, China. Located in Shanghai, the facility will look into a deeper understanding of Chinese customers and ‘improve local product development’.
“Having a permanent home for this work in China will bring obvious benefits, particularly when it comes to reflecting and predicting our customer’s needs in China,” said Oliver Blume, Porsche’s chief executive.
Southeast Asia is fast becoming the new boom centre for vehicle growth too, and that importance is underscored by Porsche’s new assembly site in Malaysia, which will be located in Kedah.
Setup as a joint venture with its Malaysian distributor, Sime Darby Berhad, it will build an unspecified number of cars and Porsche models beginning in 2022.
It will allow for less expensive locally-assembled cars, since they avoid high import taxes and duties. This is known in industry parlance as CKD or ‘complete knock down’, where a car and its parts are shipped to the final location for assembly. Toyota, Honda, Mercedes-Benz, Volvo, and other carmakers all have CKD operations in Malaysia.
Porsche says the cars will be solely for the Malaysian market, which is no surprise as no Malaysia-assembled vehicles have made their way to Singapore in recent years.
The move could help Porsche boost its sales figures significantly in Malaysia – the brand has sold just under 400 vehicles in 2019 and 2020, with its sales remaining remarkably stable despite the COVID disruptions. In comparison, in 2020 Porsche sold 574 cars in Singapore.
[relatedCarsAdv]
Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.
Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.
The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.