BMW study reveals 8 in 10 drivers in Southeast Asia want more electric vehicles on the roads

Kimberley Ng
man plugging in ev to charge

The study reveals preference for an environmentally conscious world but cost and ownership of EVs still remain large concerns


A study conducted by the BMW Group in Singapore, Indonesia, Malaysia, and Thailand has revealed that 78-percent of drivers believe that more EVs on the road will contribute to an environmentally conscious world. 

The online survey polled 4,000 drivers from the four countries with at least 70 percent holding a driving licence. The study was aimed at understanding the attitudes towards owning EVs in Southeast Asia, their impact on the environment, and motivating factors in ownership.

Out of the 4,000 respondents, while 41 percent expressed interest in purchasing EVs, 45 percent decided they would be more convinced if the price was closer to that of internal combustion engine (ICE) cars. 

Despite that, there still remained a fair amount of misconceptions about EVs in the survey. For example, 40 percent of respondents believed that most EVs only have ranges of 100km. Despite these misconceptions, only 7 percent were concerned about the safety of electric vehicles. 

While the numbers make it seem like Southeast Asian drivers are keen to go green, the poll showed that drivers needed assurance on maintenance and repair coverage after the switch. 42 percent of respondents showed a desire for a longer warranty period of up to 10 years. 

In fact, 91 percent noted that a physical after sales service centre was important for all their maintenance needs. Lars Nielsen, Managing Director of BMW Group Asia, notes this market and says that BMW Group Asia is “set to deliver on through our physical service centres”.

When it came to motivating factors in EV ownership, cost and charging convenience still took the lead with 16 percent and 15 percent citing those as important factors in making the switch. With the various government initiatives set up to encourage EV ownership, and new charging stations popping up across the island, we’re sure that the move to electric mobility will only see growth. Mr. Nielsen believes this too, saying that “2022 will be another electrifying year as the infrastructure expands in the region.” 

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Kimberley Ng

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