New Porsche showroom to open at Guoco Midtown in 2023

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New Porsche showroom to open at Guoco Midtown in 2023 New Porsche showroom to...

Kimberley Ng

28/10/2022

The city-centre location aims to bring the brand closer to consumers by offering community spaces and F&B experiences

SINGAPORE

Porsche Singapore Pte Ltd, a new venture formed by Eurokars Group and Porsche Asia Pacific, have partnered with real estate developer GuocoLand to create Porsche Studio Singapore, a new Porsche showroom set to open in the second half of 2023.

Located at Guoco Midtown in the Singapore city centre at Beach Road, the move aims to bring the brand closer to its customers to deliver more customer-centric experiences.

2022 - Porsche Studio Singapore - CarBuyer Singapore - porsche studio singapore

This new showroom will see the end of Porsche Centre Singapore at 29 Leng Kee Road, which will cease operations after 31 December 2022. The Porsche Service Centre at 27A Tanjong Penjuru however will continue to operate.

“In addition to test drives, vehicle personalisation and a selection of own and partner products, Porsche Studio Singapore aims to be a premiere brand destination with its convenient city-centre location,” shared Mr. Andre Brand, General Manager Porsche Singapore.

With customer experience at the centre of this concept, the upcoming showroom aims to combine traditional displays with an integrated F&B experience, as well as co-working and community exhibition spaces.

This concept store also aims to get closer to consumers

Event spaces within Guoco Midtown have also been bookmarked as possible event venues for larger-scale Porsche community gatherings and events.

In the interim, Porsche will open a pop-up at Guoco Tower for the brand to engage with customers for feedback. This pop-up will run from January 2023.

With the upcoming Porsche Studio Singapore, it could be the start of luxury carmakers shifting their focus to more accessible and upscale areas to reach out to its customer-base, as shown with the Mercedes-EQ showroom at Great World City.

About the Author

Kimberley Ng

The youngest and shortest of the CarBuyer Singapore bunch, Kimberley is the proud owner of a Volkswagen Golf GTI Mk1...diecast from Shuco. She runs the CarBuyer Singapore Tik Tok @carbuyersingapore. For unrelated purposes, her favourite song is Fast Car by Tracy Chapman. Special talents include impressions of famous rapper Lil' Jon. [email protected]/@kimmyk7

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