Audi On Demand advantage offers cars for S$2,350 a month and up
Lionel Kong
07/03/2022
Fancy driving an Audi for a month at a time? Audi On Demand advantage is a new rental programme for precisely that need
SINGAPORE — Audi On Demand, the short-term rental scheme for cars with the four-ring logo, is thinking slightly longer term now. The brand has launched Audi On Demand advantage, a tweak to its service that lets users rent Audis on a month-by-month basis from S$2,350 and up.
That monthly sum nabs an Audi A1 Sportback 1.0 TFSI, which is a five door supermini. The most expensive car on the platform is the Q7 2.0 TFSI, a seven-seat sport utility vehicle that costs S$5,800 a month.
A quick look at the AOD advantage page on the service’s website reveals 12 different Audi models, everything from sedans (an A3 Sedan goes for S$2,800 a month) to various SUVs, to the less quotidian: an A3 Cabriolet costs S$3,900 a month, while the pure electric e-tron 55 quattro costs S$5,500 a month to rent.
The service is adding a TT Roadster to its fleet this month.
The monthly rates offer significant savings over AOD’s usual four-hour (S$79) and daily (S$148) rates for the A1 Sportback – applying the latter for a full month would cost at least S$4,440.
AOD’s rates are all-in, meaning they include insurance and even a drop-off and pick-up service. Its cars can be driven into Malaysia and pets are allowed to travel in them, although smoking in the cars is a strict no-no.
Audi joins other car rental companies in offering a month-by-month option, such as Carzuno, which describes itself as a subscription service. It offers month-by-month cars from S$1,650 and up. These fill a gap in a market, since long-term leasing usually involves a minimum contract period of a year, while short-term rentals are normally based on a daily rate.
While Audi on demand has its profit targets, Audi Singapore also sees the service as a way for potential customers to try out its cars in various settings and for extended periods.
Markus Schuster, the managing director of Audi Singapore, said in a statement that Audi On Demand has been “well-received” since its launch here in 2018. He said AOD advantage would give customers the flexibility and options to “immerse themselves in the Audi experience of premium mobility.”
To have customers fall in love with an Audi over a month and pay for the privilege in the meantime would be a real advantage.
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About the Author
Lionel Kong
An old hand from the bad old days of crazy COEs, the straight-shooting, ex-CarBuyer editor is back in the four-wheeled world. Rumours that he went to another country to start a Judas Priest tribute band are unfounded.
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