BMW i Vision Dee to be showcased in Singapore

Home/
News /

BMW i Vision Dee to be showcased in Singapore BMW i Vision Dee...

Ben Chia

27/07/2023

BMW’s i Vision Dee concept car will be in town for a special showcase, highlighting the brand’s sustainability and digital future

SINGAPORE

BMW will be showcasing its i Vision Dee concept car in Singapore this weekend, with the car representing the BMW Group’s vision of a future digital automotive experience. The car will be a part of the BMW Joy Electrified event, where visitors will get to learn more about the company’s sustainable efforts, and test drive the latest range of BMW i Vehicles.

The i Vision Dee concept was first showcased at the Consumer Electronics Show (CES) at Las Vegas earlier this year, and the car is making its rounds on the global circuit, having been showcased in Germany and China prior to its South East Asian debut in Singapore.

Lars Nielsen, Managing Director of BMW Group Asia, says that the i Vision Dee “exemplifies the full potential of digitalisation that will transform the car into an intelligent companion”, and adds that, “It demonstrates what is possible when hardware and software merge and is about the perfect integration of virtual and physical experiences.”

The Dee stands for Digital Emotional Experience, and it takes the form of a futuristic mid-size sedan. The front fascia uses what BMW calls ‘phygital’ (physical and digital) icons, which combines graphics, lights and sounds to create a personalised welcome greeting. The car can display numerous facial expressions using its headlights and closed grille, and in effect talk to people and express emotions such as joy or excitement. The side window can also project an avatar image of the driver as part of the welcome experience.

Inside, the i Vision Dee features an expanded version of BMW’s head up display technology, with relevant images and graphics projected across the entire width of the windscreen. The display is only seen when activated, and it otherwise hidden when not in use, and serves to demonstrate the potential for future projection technology that may be possible for use in future models.

The i Vision Dee will be on display at the Suntec City Atrium at the Convention Centre from 27 to 30 July, from 10am to 10pm, as part of the BMW Joy Electrified event. Matthias Junghanns, Director Automotive Design at BMW Designworks Shanghai, who worked on developing the i Vision Dee, will also be on hand to deliver presentations daily to offer insights to the design and tech of the concept.

About the Author

Ben Chia

CarBuyer's print editor went out to explore the Great Big World, including a stint working in China (despite his limited Mandarin). Now he's back, ready to foist upon you his takes on everything good and wonderful about the automotive world. Follow Ben on Instagram @carbuyer.ben

CarBuyer – Revolutionizing The Online Car Marketplace In Singapore

Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.

Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.

The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.