World’s first Maybach Atelier opens in Shanghai

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World’s first Maybach Atelier opens in Shanghai World’s first Maybach Atelier...

Kimberley Ng

26/10/2022

Luxury brand Mercedes-Maybach provides customers with a touchpoint into its luxury world with its new Atelier

SHANGHAI

The world’s first Maybach Atelier has opened in Shanghai, with an opening event themed as ‘Heritage with Innovation’. Investors, artists and high-end customers were invited to experience the brand’s core elements in connection with contemporary Chinese ‘rites’ such as the arts, music and culture.

French for ‘artist’s studio’, the Maybach Atelier speaks to Mercedes-Maybach’s dedication to luxury and craftsmanship. Customers are able to immerse themselves in the brand, and even purchase a car, similar to the Mercedes-EQ concept store in Singapore at Great World City.

As this concept store is focused on Mercedes-Maybach, it also features private salons – or salons privé in the original French – for private conversations and meetings, physical and digital art programmes, and digital installations. On display is also the Mercedes-Maybach S 680 by the late Virgil Abloh.

2022 - Maybach Atelier Shanghai - CarBuyer Singapore - mercedes mayback by virgil abloh

Mercedes also has plans for more Maybach Ateliers across the world by 2030, along with other brand dedicated retail formats, but there is no update yet however on where these stores will be.

About the Author

Kimberley Ng

The youngest and shortest of the CarBuyer Singapore bunch, Kimberley is the proud owner of a Volkswagen Golf GTI Mk1...diecast from Shuco. She runs the CarBuyer Singapore Tik Tok @carbuyersingapore. For unrelated purposes, her favourite song is Fast Car by Tracy Chapman. Special talents include impressions of famous rapper Lil' Jon. [email protected]/@kimmyk7

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