Porsche Singapore partners Mandala Club in expanding retail landscapes

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Porsche Singapore partners Mandala Club in expanding retail landscapes Porsche Singapore partners Mandala...

Luke Pereira

14/12/2022

Porsche has partnered with Mandala Club, a private members club in Singapore, to create a new experiential retail space

SINGAPORE

Porsche Singapore and Mandala Club have announced a new partnership to expand experiential retail landscapes, creating a new space in the exclusive private members’ club for special Porsche-themed activations. Porsche will be taking over the ground floor of Mandala Club for future special Porsche-themed activations as part of the company’s promise to broaden and elevate brand experiences for Porsche customers and fans in Singapore.

Ben Jones, CEO and co-founder of Mandala Club said: “We are beyond excited to be working with Porsche to bring extraordinary experiences and opportunities to get close to world-class art to our members, and Singapore at large. Our collaboration aligns perfectly with Mandala Club’s commitment to the arts, culture, and meaningful connections for and within our dynamic membership community. We can’t wait to bring it to life with this, our first collaboration together.”

“Porsche and Mandala Club share similar values of creating unique experiences and providing a conducive space for community gathering, and it is an honour to be Mandala Club’s first-ever automotive partner. By tapping into this creative partnership, we hope to showcase the rich and vibrant culture behind the brand to the tribes at Mandala Club, while also becoming part of their highly-curated tapestry of events and experiences,” said Mr Yannick Ott, Marketing Director Porsche Asia Pacific.

With this new space, Porsche Singapore will showcase Daniel Arsham’s post-apocalyptic ‘Crystal Eroded Porsche 992’ in the experiential space to launch the partnership, in a gallery-like setting closely emulating Arsham’s own workspace.

Arsham is one of the most influential artists of our time with his brand of deconstructed futurism, and with this piece, he explores his creative concept of ‘fictional archaeology‘ with a sculpture seemingly created 1,000 years from today.

The 992-generation 911 Carrera 4S art car, which made its global debut at the artist’s ”The House by Daniel Arsham” Selfridges space in London, expresses a distinct off-white tone throughout the exterior, accented by eroded areas featuring quartz and pyrite crystals. These continue throughout the door, roof and hood of the sculptural vehicle.

The interior of the car has also been reworked with earth-tone stone-washed canvas to complement the aesthetic. This upholstery is dotted with Daniel Arsham-marked drawings. The car is completed with an “ARSHAM 3019” licence plate on the rear.”

Porsche and Mandala Club invite art enthusiasts and Porsche fans to be a part of this special showcase, and will also release an exclusive and limited collection of merchandise as part of the exhibition.

The Crystal Eroded Porsche 992 will be displayed on the ground floor of Mandala Club starting on 6 January 2023. Further activations in this space will be announced in 2023.

About the Author

Luke Pereira

CarBuyer's content producer loves producing entertaining, relatable content. He spends all year waiting around for Mariah Carey. Rumour has it he was married twice and is 'Luke Perry' incarnate are unfounded. @lukeypereira

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