Feedback

Ferrari’s new Portofino convertible calls into Singapore

Derryn Wong
02/05/2018

New Ferrari Portofino drops into Sentosa, for its Singapore debut. Hard-top convertible priced from S$855,000 without COE/options
SINGAPORE
Ferrari’s latest model has wafted into Singapore: The new Portofino convertible enjoyed a seaside debut at Sentosa FOC on April 26, 2018.
At an exclusive beach party event, more than 200 attendees, including Ferrari owners, prospects and VIPs, witnessed the launch of the new car. The guests of honor included Italian Ambassador to Singapore,  Raffaele Langella, and chief executive of Ferrari Far and Middle East, Dieter Knechtel (second and first from the right, respectively).

The Portofino is named after a particularly picturesque town near Genoa on Italy’s northwest coast, as we reported at the model’s announcement in August last year.
As the replacement for the outgoing California model, it’s a 2+2 hard-top convertible, and at S$855,000 without COE/options, currently the least expensive car in Ferrari’s lineup. First deliveries are expected in Q3 this year.
Notably, it’s some S$65,000 cheaper (or less expensive, rather) than the outgoing California T model.
In comparison, the V8-powered, two-seat sport coupe, the 488 GTB, is S$955,000 without COE, while the current range topper is the V12-endowed 821 Superfast at S$1.42-million without COE.
Like the California, the Portofino is aimed baptising new buyers into the Ferrari brand, with a more accessible set of driving dynamics and less extreme ergonomics.
It’s also a key model in Ferrari’s boosted unit sales – it’s on track to hit its self-imposed unit cap of 9,000 units in 2018, having enjoyed 7,398 units delivered in 2017.

“With California, we launched a car that became highly successful, it was one of the most successful cars ever for us. It brought a lot of new customers to the brand – 70 percent of California buyers worldwide were new to Ferrari. So it was very successful, for bringing in more people. With Portofino, we can expect a similar effect to happen,” says Mr Knechtel.

The Portofino is a clean sheet design, so it looks considerably sharper and matches the 488 and 821 with the Ferrari corporate look. New underpinnings and material improvements mean an 80kg weight loss.
While its image might be laid back, its performance is still full-blooded Prancing Horse.

The engine is an improved version of the 3.9-litre twin-turbo V8 from the California T, with 40hp more for 600hp in total, and that gives the car a 0-100km/h time of 3.5 seconds, with a 320km/h top speed.
Ferrari enjoyed a superb 2017 in Singapore, selling 39 units here. In the ultra-lux market, Aston Martin sold 29 units, Lamborghini 18, and Rolls-Royce 25.
It’s still just a third of the 10-year high, 92 units in 2011, but luxury car sales were devastated by the Great ARF Hike of 2013 (aka Tiered ARF). The F12 Berlinetta for example, saw price increases of more than a quarter-million dollars.

Mr Knechtel notes that sales have recovered somewhat since then. While they’re not back to their pre-tax-hike highs, the Portofino may help Ferrari find new ground.
 
“Singapore has been relatively stable, we are still number one in the market, with a 40 percent market share. We are happy with what we are doing, but we do have some way to go and I believe with Portofino we can reach a new market here too.”

Tags:

Convertible Ferrari portofino

About the Author

Derryn Wong

CarBuyer's chief editor brings 15 years of experience in automotive journalism. Previously, he was the editor for Top Gear Singapore, and a presenter for CNA's Cruise Control motoring segment. He's contributed to The Business Times, Today, and many other publications, and also covered technology as editor of Stuff magazine. An avid motorcyclist and photographer, he is the Chief Slave of two cats. Follow him on Instagram @werryndong

Leave a Reply

Your email address will not be published.

CarBuyer – Revolutionizing The Online Car Marketplace In Singapore

Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.

Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.

The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.