Irene Nikkein is the new head of Rolls-Royce Asia Pacific

Leow Ju-Len

No stranger to Singapore, the 41 year-old has an “exceptional track record”

SINGAPORE — Rolls-Royce has a new regional boss. Irene Nikkein has taken over the role of Director – Region Asia Pacific for Rolls-Royce Motor Cars from Paul Harris, who has left the company.

Ms Nikkein is taking the reins at Rolls-Royce here after a stint at Mini Japan, where she was Head of Brand Communication & Product Management. Her appointment comes weeks after a new managing director took office at BMW Asia.

“Irene has an exceptional track record and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role,” Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars said in a statement.

Ms Nikkein, 41, is no stranger to Singapore. Born in Indonesia, she went to school here, attending CHIJ St Theresa’s Convent and Catholic Junior College, before graduating with a bachelor’s degree in Business Administration (majoring in Marketing) with Distinction from RMIT University in Singapore.

She joined BMW Asia, which is also based in Singapore, in 2007 as Regional Experiential & Sponsorship Manager and became the regional marketing manager for Mini three years later. Ms Nikkein moved to Japan in 2016 to build the Mini brand there and funnel information about customer tastes back to the product development crew at headquarters.

Irene Nikkein, Director Region Asia Pacific, Rolls-Royce Motor Cars
Irene Nikkein has been with BMW Group for nearly 15 years

Ms Nikkein has informally stepped into her new role but is now busy traveling to meet dealers and get a handle on the various markets in her territory. Rolls-Royce Asia Pacific is based in Singapore, but the office oversees the brand’s operations in more than 15 markets. In more than one way, she has moved on to bigger things.

READ MORE: The latest on CarBuyer


About the Author

Leow Ju-Len

Leave a Reply

Your email address will not be published.

CarBuyer – Revolutionizing The Online Car Marketplace In Singapore

Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.

Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.

The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.