Cycle & Carriage opens new Mitsubishi Showroom in Singapore

Home/
News /

Cycle & Carriage opens new Mitsubishi Showroom in Singapore Cycle & Carriage opens...

Cycle & Carriage opens new Mitsubishi Showroom in Singapore

CarBuyer Team

30/07/2019

Bigger and airier than before, it’s all a part of Mitsubishi’s new worldwide corporate identity

SINGAPORE

Cycle & Carriage’s Mitsubishi showroom at 239 Alexandra Road has just opened its doors once again yesterday, on July 29, 2019.

Costing approximately S$400,000, the revamp brings Singapore’s sole official Mitsubishi showroom in line with a new global corporate identity that was announced last year, with a black, white and grey colour scheme and red accents.

Not only does the new decor make for a more distinctive appearance, but the showroom space itself has also been enlarged, with a new lounge area for customers to wait while their cars are being serviced.

“This new corporate identity is intended to provide a better customer experience, strengthen Mitsubishi Motors’ brand image, and ensure a consistent and coherent experience for all who interact with us and the brand,” said Eric Chan (below), Managing Director – Direct Motor Interest for Jardine Cycle & Carriage, said at the unveiling.

The re-opening was commemorated with Taiko drum and lion dance performances, as well as a Kagami Biraki ceremony, wherein the lid of a barrel of sake is broken with a wooden mallet, to bring in good fortune.

An Outlander art car was also on display, featuring hand-drawn doodles depicting various Singaporean landmarks alongside Mitsubishi’s most iconic and significant models.

Apart from being able to enjoy the new digs, Mitsubishi customers can also look forward to a host of activities, including movie nights, coffee or sake appreciation, and an island-wide treasure hunt.

That’s in addition to Cycle & Carriage’s ongoing 120th anniversary competition, where customers stand to win a specially curated trip to Mongolia, Nepal or South Korea.

“The opening of this revamped showroom is timely as C&C celebrates its 120th birthday this year,” remarked Mr Chan. “The next lap for Mitsubishi starts here.”

About the Author

CarBuyer Team

CarBuyer Singapore brings the most relevant, accurate and useful car news to Singaporeans in both print and online formats.

CarBuyer – Revolutionizing The Online Car Marketplace In Singapore

Buy Used And New Cars Online
Start your car buying journey with CarBuyer as we connect you seamlessly to the industry’s best CaseTrust-SVTA accredited car dealerships. As a one stop car online portal you can now buy your new ride, be it a pre-owned car or a brand new car from trusted dealers all over Singapore, all in one place. Our ever expanding listing of quality and covet-worthy cars, new and second hand, from both owners and trusted car dealers, will leave you spoilt for choice. Refine your search by vehicle type, registration year, price, mileage, engine type, transmission, annual depreciation value and more to find the car that best suits your needs, taste and lifestyle. You can even search for your car by dealer or directly by owner.

Sell Your Car In An Instant With Confidence
We all know how selling a car in Singapore can be a daunting task especially for a first time car seller; from trying to get a valuation for your car, finding a trusted dealer, to getting the best quote on your vehicle. CarBuyer understands the hassle and even the costs involved and have as such partnered with Huawei to develop a FIRST in Southeast Asia AI car valuation tool that is able to provide a car’s resale value at the snap of a finger. Backed with a consortium of trusted CaseTrust-SVTA accredited car dealers you can be assured that you are getting the best price for your vehicle and do not have to worry about any hidden costs.

The Ultimate Car Shopping Experience Online
CarBuyer platform is the first of its kind to be backed by Huawei’s Artificial Intelligence and cloud computing, enabling it to be able to offer users transparency and enhanced security, all with the one aim of enhancing customer experience. So come on over to buy and sell used cars online at the best prices at CarBuyer Singapore. Connect easily with dealers in real-time via our online video call feature, or schedule a test drive when you’re ready. Have some questions? Get them answered instantly with our chatbot moderated by our responsive team. Stay in the loop with our car-related tips, reviews and news. Learn the ins-and-outs of your car, as well as global and Singapore’s car updates at your own pace.