There’s a brand new showroom in Singapore on Alexandra Road for Vespa, Aprillia, Moto Guzzi and Piaggio motorcycles
words & photos: : Deyna Chia
SINGAPORE
Didi Lifestyle, which also manages the Triumph motorcycle dealership in Singapore, has officially opened its Piaggio Motoplex Singapore motorcycle and scooter showroom, featuring the Piaggio Group’s four brands under one roof – Piaggio, Vespa, Aprilia and Moto Guzzi, at 243 Alexandra Road. This occasion marks the start of Didi Lifestyle’s retail sales since taking over Singapore distributorship for Piaggio Group products in mid January this year.
“The Piaggio Motoplex is for customers to come and enjoy the products, with aftersales service continuing at the Piaggio Service Center, 19 Genting Road, as we want to focus on delivering the best-class service for our customers”, said Simone Nicolai, Director, Piaggio Asia Pacific Pte Ltd.
Marking the occasion was the unveiling of the limited edition Vespa Primavera Colour Vibe in two funky, spritely colours, Blue Audace and Orange Tramonto, which Eugene Mah, Managing Director, Didi Lifestyle Pte Ltd said represented the lifestyle angle with these bold colours. The Primavera is a bike that has constantly evolved with the times while staying true to its classic roots, and the tradition looks set to continue. Despite maintaining the 1960s styling the present-gen model features full LED head and taillights, anti-lock brakes, and the super efficient 150cc and 125cc four-stroke single cylinder engine options with electronic fuel injection.
Also re-introduced was the iconic Vespa GTS, a model that first shot to prominence in 2005 with its series of large capacity (for a scooter) engines of over 240cc, now facelifted for 2023 and featuring keyless start/ stop.
With distributorships for Triumph and now Piaggio Group in its stable, and Didi Lifestyle’s upcoming “17,000 sq ft Gillman Alley” at SLA’s “creative lifestyle precinct” at Gillman Barracks, brand loyalists and new customers are set to have a treat.
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