Audi Singapore launches its short-term ‘rental’ service Audi On Demand here

Singapore

Ever got the itch to drive a luxury car, but didn’t want to be tied down for 10-years, road tax, COEs and the whole shebang?

If that luxury car is an Audi, then you’re in luck: Singapore is the fourth place in the world (after Munich, Hong Kong and San Francisco) to get Audi On Demand.

Audi doesn’t term it a car rental, but rather a  ‘premium mobility service’, it’s marketed as ‘Own the experience, not the car’ i.e. a way to experience the brand’s various flavour of car  for anything from four hours to 28-days at a time.

“Audi on demand is about personal mobility. We want as many people as possible experience the Audi brand in the most flexible way possible,” says Jeff Mannering, the managing director of Audi Singapore.

The kicker is that you don’t need to be an Audi customer or owner to enjoy the service, as the Audi On Demand FAQ states, “Anyone over the age of 23 in possession of a driving license valid under the laws of Singapore with 2 years of driving experience can use the Audi on demand service.”

The vehicles can be driven in Malaysia, though you should note there’s a daily mileage restriction of 150km per day, above which you’ll pay $1k per kilometre, so a run up to Penang might cost more than you think. Child seats are no extra charge, smoking is not allowed, but pets (in carriers) are.    

Customers can book their chosen car online either immediately or for a later date, and pickup is at the Audi Centre at Alexandra Road. Alternatively, you can arrange to have the car sent to a location of their choice, and picked up after you’re done. Audi says a specialist concierge will do a run-through and demo of the model’s features.

Other features include full comprehensive insurance and a fleet that has a high equipment level, for example the least expensive car (the A3 Sedan) has the Virtual Cockpit active instrument display, MMI Navigation plus and LED lights.

In other words, the brand is aiming to provide the best possible Audi experience for customers that want an Audi on demand. After all, we know that sometimes scratching an itch, just makes it worse.

Audi On Demand currently offers ten cars on its menu, the minimum rental term of four-hours is half the daily rate.

The complete model range and pricing is shown on the Audi On Demand Singapore website

Audi A3 Sedan 1.0 TFSI $152 day
Audi A3 Sportback 1.0 TFSI $152 day
Audi S3 Sedan 2.0 TFSI $264 day
Audi A4 Sedan 2.0 TFSI $192 day
Audi A5 Sportback TFSI $320 day
Audi A6 Sedan 1.8 TFSI $360
Audi Q2 1.4 TFSI $192 day
Audi Q5 2.0 TFSI $320 day
Audi Q7 2.0 TFSI $288 day
Audi TT 1.8 TFSI $320 day