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Exploring Singapore with the Managing Director of BMW Group Asia

Luke 'Perry' Pereira
28/04/2022

Lars Nielsen, the managing director of BMW Group Asia, lets us in on a few secrets from behind BMW’s closed doors in this exclusive one-on-one interview.


We also take Lars on a tour of a few unique places in Singapore in the electric BMW iX. Does he learn more about the city or do we learn more about what BMW has in store for 2022 and 2023? Watch and find out.

This video is brought to you by BMW Group Asia.

Special thanks to PUB, Singapore’s national water agency, and Love Handle!

Our written review of the 2022 BMW iX

Read more about BMW MD Lars Nielsen


00:00 intro
00:28 Meet BMW Group Asia’s MD, Lars Nielsen
00:51 “Werex you given any advice about Singapore from your bosses?”
01:10 “How much ground does BMW Group Asia cover?”
01:41 “How much have you seen of Singapore since you arrived?”
02:12 “What did you expect before arriving in Singapore?”
02:22 “How do you plan on steering the customer experience here?”
03:03 Welcome to the original Singapore Grand Prix circuit
03:45 The magic of BMW’s M cars
04:28 Welcome to the Marina Barrage
04:52 BMW’s push for sustainability
05:40 “What kind of expectations do you have for the brand here?”
07:19 Driving habits and the adoption of electric cars
08:10 Preview of the electric BMW i4 M50

Credits:
Interviewer: Leow Ju-Len
Videography and editing by Tommy Fok @imagineco

Produced by BMW Group Asia and CarBuyer Singapore
Content copyright CarBuyer Singapore / CarBuyer.com.sg 2019-2022.



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About the Author

Luke 'Perry' Pereira

CarBuyer's content creator loves producing entertaining, relatable content. He spends all year waiting around for Mariah Carey. Rumour has it he was married twice and is 'Luke Perry' incarnate are unfounded. @lukeypereira

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