Harley-Davidson wins two awards at the Marketing Excellence Awards 2022

Luke Pereira
The Harley-Davidson team at the Marketing Excellence Awards 2022

Harley’s Dirt.Road.Track. Experience and Virtual H.O.G. Rally both won in the Event Marketing category and Brand Awareness category at this year’s Marketing Excellence Awards 2022


Harley-Davidson’s marketing efforts in Thailand paid off as the American motorcycle brand walked away with two awards at the 10th annual Marketing Excellence Awards 2022. 

Harley’s Dirt.Road.Track. Media Xperience was announced the Silver winner in the Event Marketing category, while its Virtual Harley-Davidson Owners Group (H.O.G.) Rally event clinched Bronze in the Brand Awareness category.

Dirt.Road.Track. Media Xperience.

RIders unite at the Dirt.Road.Track. Media Xperience. this year.

Harley-Davidson organised its first-ever Dirt.Road.Track. Media Xperience at the Bira Circuit near Pattaya city on June 28, 2022. The one-day, media invite-only event was designed for attendees to experience Harley-Davidson’s bike fleet across different terrain settings. The event was to build awareness about Harley-Davidson’s MY22 bikes, with the attending media publishing stories on their social media platforms.

Watch our review of the Harley-Davidson Sportster S here!

Virtual Harley-Davidson Owners Group (H.O.G.) Rally event

Host Matthew Dean Chanthavanij at the Harley-Davidson office in Bangkok during the H.O.G Rally event this year.

Harley’s H.O.G Rally event was held on June 11, 2022, and was designed to bring all members in the region together, to embrace the camaraderie and shared passions for the open road. Across the nine markets – Thailand, South Korea, Philippines, Vietnam, Malaysia, Indonesia, Singapore, Taiwan and Hong Kong – the event achieved 624,000 live views and 3.41 million impressions across Harley-Davidson’s social handles, which helped establish the launch of Harley-Davidson’s newest motorcycle, the Nightster.


H.O.G harley-davidson motorcycle Nightster

About the Author

Luke Pereira

CarBuyer's content producer loves producing entertaining, relatable content. He spends all year waiting around for Mariah Carey. Rumour has it he was married twice and is 'Luke Perry' incarnate are unfounded. @lukeypereira

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