Audi Singapore to premier all-new Lifestyle destination platform by end-2024

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Audi Singapore to premier all-new Lifestyle destination platform by end-2024 Audi Singapore to premier...

Audi Singapore to premier all-new Lifestyle destination platform by end-2024

Augustine Lai

10/09/2024

Audi House of Progress will double up as a lifestyle destination and retail platform to provide end-to-end services for consumers

Photos: Audi Singapore

SINGAPORE

Audi Singapore has announced that they will be expanding their brand presence in Singapore with the introduction of the Audi House of Progress Singapore, in partnership with Premium Automobiles Pte Ltd. This will be a unique lifestyle venue and an online sales platform, marking the brand’s first foray into such an initiative in Singapore.

Poised to launch at the later part of 2024, the new avenue will serve as Audi’s flagship concept and it will continue to express the Audi brand in an immersive and exhilarating manner. In addition to showcasing and offering test drives of current and upcoming Audi models, visitors will also enjoy a deeper level of engagement with the brand. This includes an enhanced dining experience, a curated program of product launches, exclusive gatherings, partner and customer events. This concept parallels the Porsche Studio at Guoco Midtown, featuring unique lifestyle experiences for enthusiasts.

Markus Schuster, Managing Director for Audi Singapore, stated, “2024 is a pivotal year for Audi in Singapore, and the Audi House of Progress Singapore will mark our commitment to innovating and refining the customer experience, to remain ahead of evolving consumer needs.’’ He elaborated further saying, “We are excited to unveil more details in the coming months, along with our roadmap of new launches that will attract current and new customers, and set a new benchmark for the automotive retail experience in Singapore.’’

Audi Q4 e-tron Compact Exec SUV arrives in Singapore

To enhance convenience, personalisation, and transparency for consumers, Audi Singapore will soon launch a new online retail platform. This platform will offer a complete car-buying experience including options to customise and configure vehicles, check stock availability, and handle finance, insurance, and trade-ins. The Audi Q4 e-tron, which was launched earlier in June at the ION Orchard pop-up boutique, will be the first model available for purchase on this platform, with more models added over time – the Audi Q6 e-tron is one model that will be offered soon.

Audi also mentioned that as the online sales platform launches and the Audi House of Progress Singapore opens in the coming months, the long-term strategic partnership between Audi Singapore and Premium Automobiles Ltd will persist, aimed at enhancing customer experience.

About the Author

Augustine Lai

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