Harley-Davidson unveils new showroom at 28 Leng Kee Road

Augustine Lai

Finally! Harley-Davidson has a new place it can call home!


In May 2024, Wearnes Harley-Davidson commemorated its new showroom opening at 28 Leng Kee Road, with much anticipation, fanfare, food and excitement. The grand opening ceremony celebrated its rich history and showcased the brand’s latest iconic models. The new showroom, located at 28 Leng Kee Road, will serve as a one-stop destination for everything Harley-Davidson. It also stands as the first dealership in the Asia Pacific region to exhibit HD’s new brand identity.

Guests were greeted by an electrifying atmosphere, with a spectacular pomp and show, HD style, with timeless rock classics amidst a sea of black-badged leather.

The newly-minted showroom features a sheltered porch for pick-ups and drop-offs. A fully-dedicated aftersales service team caters to all servicing, customisation and repair needs. On display, visitors are treated to the full Harley-Davidson line-up, which include the Grand American Touring, Cruisers, Sport, and Adventure Touring range. There is also a wide selection of Harley-Davidson merchandise, ranging from bike enhancement parts, to accessories and apparel.

Harley-Davison owners will also be pleased to know that there are even open areas in the showroom, dedicated to fostering closer bonds, over their passion for riding.

Speaking with fervour, Andre Roy (CEO of Wearnes Harley-Davidson Singapore) said: ‘’We are thrilled to reveal the new Harley Davidson Singapore Showroom to our riders, and are committed to giving all visitors an immersive Harley-Davidson brand experience. The latest brand philosophy offers a seamless and personalised experience to make customers’ every visit a memorable one. We are confident that the riding community in Singapore will be able to foster deeper bonds and share their passions in the future as we plan and execute more activities in this new space’’.

The grand opening was also marked with a charity ride, in collaboration with Unlabelled Run – a movement against stigmatisation and discrimination. This involved 50 bikers and their bikes, lending their support to local children, who are participating in the 1km fun run.


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Augustine Lai

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