Taking a peek at Pirelli's green side

Luke Pereira
Pirelli sustainability

Pirelli’s director of motorsport Mario Isola shares with CarBuyer how the Italian brand is looking towards a more sustainable future


Pirelli held an event at the Italian embassy at Republic Plaza on today to commemorate the 150th anniversary of the industrial group’s establishment in Milan.

Present at the event was Italian Ambassador Mario Andrea Vattani, who was accompanied by Pirelli’s motorsport director, Mario Isola, and the latter shared with CarBuyer the company’s vision for a sustainable future.

Pirelli sustainability

Pirelli Elect is the Italian tyre company’s most visible ‘eco’ product. It’s the company’s range of tyres for electric cars and plug-in hybrids that offer low rolling resistance, decrease road noise, and are designed to support the weight of a battery-powered vehicle. Pirelli Elect was launched at the 2019 Geneva Motor Show as part of its bid to fight environmental pollution and was first seen on the Porsche Taycan.

In the build-up to this weekend’s 2022 Singapore Grand Prix, Mario Isola, Motorsport director of Pirelli said, “we are working hard in many ways that are related to sustainability.” Presenting the team kit at the event, he explained how the team kit is made with recycled materials. “Take the shoes, for example, they are all made from recycled materials,” he said.

Pirelli sustainability
Italian Ambassador Mario Andrea Vattani (extreme left), pictured with Pirelli’s motorsport director, Mario Isola (extreme right).

Apart from the team kit, Pirelli also recycles its Formula One, Two and Three tyres after each race. It also donates leftover food from race events to various associations so that the food is not wasted.

Pirelli sustainability

When asked about Pirelli’s future on its approach to a more sustainable way for tyre production, Mr Isola said, “The future would be to change these approaches and to look over new materials for tyres. And I hope soon we will be able to announce something on that.”


Pirelli Pirelli Elect

About the Author

Luke Pereira

CarBuyer's content creator loves producing entertaining, relatable content. He spends all year waiting around for Mariah Carey. Rumour has it he was married twice and is 'Luke Perry' incarnate are unfounded. @lukeypereira

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