Porsche Singapore unveils new pop-up retail experience at Guoco Tower

Kimberley Ng
2023 - Porsche NOW pop-up - CarBuyer Singapore - porsche now pop up exterior

The Porsche NOW pop-up serves as a precursor to the upcoming Porsche Studio Singapore.


High off two Singapore Art Week, Porsche Singapore continues the festivities with the launch of its Porsche NOW pop-up store at Guoco Tower, making it the second German brand in town to offer a new retail experience in the city. The pop-up also serves as a precursor to its upcoming Porsche Studio Singapore slated to open at Guoco Midtown. 

2023 - Porsche NOW pop-up - CarBuyer Singapore - porsche now pop up interior

Located directly above Tanjong Pagar MRT, the pop-up provides convenient access customers and fans of the brand, with sales consultants on hand to assist customers with their purchases.

Interested prospects can receive product information from the Porsche Pros at the store, while private consultation spaces are available within the store for customers to personalise their Porsches to their heart’s content. 

A test drive fleet is also available on site, with the complete model range ready to go at a moment’s notice. 

A full suite of ownership solutions will also be provided by Porsche Singapore, including finance programmes from Porsche Financial Services. Porsche’s official partner and service provider eazy will also be providing selected offers on motor insurance. 

In addition to this new retail experience, the Porsche website also features the latest Car Configurator, with more intuitive functions and views for a simpler customer experience. 

2023 - Porsche NOW pop-up - CarBuyer Singapore - porsche now pop up interior

Speaking at the launch, CEO of Porsche Asia Pacific Hannes Ruoff shares that “We are excited to launch this new retail format in Singapore to test new ideas and gain insights that we can share across the global Porsche organisation.”

Additionally, the Porsche NOW pop-up aims to leave minimal environmental impact, as is in line with other Porsche pop-ups globally. 

Surfaces and furniture within the pop-up are left intentionally unvarnished, along with the floor and ceilings unfinished for an industrial look.

2023 - Porsche NOW pop-up - CarBuyer Singapore - porsche now pop-up interior

The centre of the store features a periodically-changing Porsche model, along with a window display featuring a collection of Porsche lifestyle items on sale, and Peranakan-style artwork adorning the private consultation spaces within the store.

2023 - Porsche NOW pop-up - CarBuyer Singapore - porsche now pop up launch

Apart from its new pop-up store, Porsche Singapore is riding the January high with a new exhibition taking over from the previous Daniel Arsham and Chris Labrooy exhibition. 

Titled Curvistan, the space is curated by Stefan Bogner of Curves Magazine, and will be themed periodically. The Carrera Panamericana-winning 550 Spyder is the centrepiece of the space. Find out more about the brand new Curvistan exhibition here.

The Porsche NOW pop-up is located at 7 Wallich Street, 01-07 Guoco Tower, and is open from 11am to 9pm daily.

The Porsche Service Centre at 27A Tanjong Penjuru will still continue to be the one-stop destination for all Porsche vehicle service-related matters.


porsche now pop up porsche singapore porsche studio singapore

About the Author

Kimberley Ng

The youngest and shortest of the CarBuyer Singapore bunch, Kimberley is the proud owner of a Volkswagen Golf GTI Mk1...diecast from Shuco. She runs the CarBuyer Singapore Tik Tok @carbuyersingapore. For unrelated purposes, her favourite song is Fast Car by Tracy Chapman. Special talents include impressions of famous rapper Lil' Jon. [email protected]/@kimmyk7

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