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Polestar will make its Precept concept a reality

Derryn Wong
28/09/2020

But if or when that reality will make it to Singapore is still anybody’s guess, even amidst a global expansion


Gothenburg, Sweden –

Chinese-Swedish high-performance electrified vehicle brand Polestar recently announced its intentions to increase the number of markets for its products globally, and to make its Precept concept car into a full production model. 

Polestar, originally the racing/high-performance arm of Volvo, has been reimagined as the leading edge halo brand/performance lab/technology demonstrator, albeit now with strong links to Volvo’s owner, Chinese carmaker Geely. 

The Precept will make the translation from concept to reality

Polestar is headquartered in Gothenburg, Sweden, like its parent Volvo, though its cars are built in China. That’s no sin these days, considering one of the best EVs here is made in China.





The brand’s first production car was the limited-ed grand-touring Polestar 1 PHEV in 2017, followed by the four-door Polestar 2 BEV this year, which went on sale in China, Europe, and the USA. With those products well received so far, Polestar is considered a bona fide Tesla rival.

The brand will add the Precept, a four-door concept GT, to slot in above the Polestar 2 in the range, to use a number of advanced materials that aren’t just recyclable but also avoid the use of virgin plastics. Performance and drivetrain details have yet to be released.



Polestar CEO, Thomas Ingenlath, told Autonews Europe that the company is looking to expand its sales network into the Asia-Pacific and Middle East region. Currently the brand is active in only nine countries, Ingenlath also said Polestar aims to double the number of markets it has over the next two years.

But what about Singapore?

On the face of it, it’s a perfect market for Polestar. Geely’s own EV brand Geometry is already on-track to be present here, as is Tesla, and Porsche recently launching its Taycan EV here to much interest.

Of course Tesla’s already been burnt once with the idea of EV-ready SG, and it’s equally clear the passenger EV market will be, for now, limited to those with landed properties and are very likely to be luxury car buyers. 

Polestar has not mentioned any specifics for a Singapore market launch yet, and obviously no authorised distributor (AD) exists yet, but we think it’s a matter of when, not if.

Current Volvo AD Wearnes Automotive would be a prime choice, given it also handles numerous luxury brands and is no stranger to selling super-expensive BEVs. 


Tags:

BEV EV PHEV polestar sports Volvo

About the Author

Derryn Wong

CarBuyer's chief editor brings 15 years of experience in automotive journalism. Previously, he was the editor for Top Gear Singapore, and a presenter for CNA's Cruise Control motoring segment. He's contributed to The Business Times, Today, and many other publications, and also covered technology as editor of Stuff magazine. An avid motorcyclist and photographer, he is the Chief Slave of two cats. Follow him on Instagram @werryndong

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